Posty Cards

C U S O M T E R L O Y A L T Y 2 Posty Cards 3. Remember Special Occasions To connect with important events in customers' lives, birthdays, anniversaries, etc., or to thank them out of the blue for their business or for being a customer goes a long way. Greeting cards on holidays has a similar effect - keeping you connected and the relationship "warm". As one business guru stated, "It is easier to keep a connection warm than to warm it up once it goes cold." 4. Share Information Here's an effective way to give people value and contribute to their business efforts. When you run across a new book, read an article, or learn about a group or organization that might interest your customer, drop them a note (via a postcard perhaps), or just a quick call to let them know. Some businesses send out content emails in this respect. 5. Engage With Customers on Their Turf If you want to create customers that sing your praises, go to where they hang out - Facebook, Pinerest, Twitter, etc. Leap in there and engage with them. The opportunities for connecting are immense and smart marketers use this avenue for another meaningful touchpoint. 6. Ask Customers Their Opinion on Something People love to feel important and that you value their opinion. So, however you do it, by phone, survey, or email, ask them what else they'd like to see you do, or ask for their input on a new product or service. 7. Give Them Something Unexpected The opportunities to "wow" customers with something unexpected are almost endless, and definitely satisfying to experience. They will remember this far more than the service they engaged you to do and it will likely increase the chances of repeat business and referrals. 8. Follow Up Touch base with your customer to see that everything is ok. This is a simple and effective post-sale strategy. If you want to understand customer loyalty more in depth, check out these great books. • Harvard Business Review on Increasing Customer Loyalty by Harvard Business Review • Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know by Jeffery Gitomer • The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value by Frederick F. Richheld • "I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad by Jeanne Bliss

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