I thought this was a great question:
What is the biggest challenge for a manufacturer
to achieve the true certification at the moment?
I would say for us, because we're manufacturer
but we're also a small business, we just have
materials that might not be recyclable at a small-
scale because we're smaller. So we had to find
really unique situations for that and one of those is
our greeting card foil, which just really adds a nice
element to a greeting card, makes it shiny and
stand out. But it's not a recyclable material.
So it doesn't count towards our diversion, but we
really wanted to get it out of the landfill. And so we
actually partnered with a local business that
produces a lot more of that material, and we
actually send our material to them, and they send
it out for waste-to-energy. So that's been a great
kind of diversion for us.
And you think it's a better decision than it being
landfilled. But it took some creativity on our part
on how to figure out a solution for that. And I think
that's true for a lot of manufacturers. You just get
to a material that you're going to have a lot of, and
you might have to work with a vendor to figure out
how to eliminate that.
