Posty Cards

C U S T O M E R L O Y A L T Y Posty Cards 1 8 Highly Effective Ways to Build Customer Loyalty 1. Let Customers Know What You're Doing for Them Not to boast or overly cite what you've accomplished on behalf of customers. But simply to communicate you've gone the extra mile for them. How maybe over the weekend or on off hours you did some work on their account. Or tried to find them the best options, etc. Whatever business you're in, it's that extra effort that makes a difference. The vehicle for this might be a friendly email newsletter, or a quick phone call. But of course subtly relayed in any case. 2. For Long-Time Customers, Send a Personal, Handwritten Note In an age when most communication now is online and automated, something personal, handwritten makes a strong impact. One tech entrepreneur, Dave Kerpen CEO of Likeable Local, starts his day writing thank you cards and mails them out that day. When they receive these personal communications, they feel appreciated and it gives them one more reason to do Incremental Retention Yields Significant Profit Increase Bain and Company, a global management consulting firm, found that a 5% increase in retention yields profit increases of 25 to 100 percent Repeat Customers Spend More An average repeat customer spends 67% more than new customers Most Revenue Comes From Current Customers According to Gartner, 80% of a company's future revenue will come from just 20% of existing customers Selling to Existing Customers is Easier The probablity of selling to an existing customer is 60 - 70% . The probability of selling to a new prospect is 5 - 20% according to Marketing Metrics - Some Stats on Customer Loyalty - To focus on customer loyalty is a high priority in any business - bricks and mortar, service or online. Academic studies show and business gurus indicate that actions that strengthen the connection with your customers are great for business. Check out these stats.

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